Signs of Damaged Roof Shingles alpha roofing temple

Signs of Damaged Roof Shingles

Roofs are integral to your home or business. They provide protection from the elements and the sun, as well as provide protection for all of your valuables inside, including your family. Roofs enclose space that is all your own and where you can truly be yourself.

Alpha Roofing offers amazing residential and commercial roofing services throughout the entire metro Atlanta area, including Bremen, Carrollton, Tallapoosa, Bowdon, Temple, Tallapoosa, Kennesaw, and more. We offer roof repairs, maintenance, new roof installations, and replacements. In addition, we offer emergency roofing services, as well as roofs for government buildings. Below, we’ll go over some signs of damaged shingles that you should be aware of. Contact us for a free roof estimate or inspection today!


Missing Roof Shingles

Missing roof shingles is a big sign of damage to your roof. Roof shingles are what protects your roof from leaks. If they are missing, you are missing a critical element to your roof’s defenses. It then becomes a lot easier for rain and water to penetrate your roof’s underlayer and eventually make it through to the interior of your home.

Missing Granules

Asphalt roof shingles have granules on them. These granules are made from minerals or metals. Their job is to protect the asphalt since asphalt, when exposed to the sun’s harmful UV rays, can be damaged. Plus, granules add an aesthetic element and the metal granules can help prevent and kill algae that may think your residential or commercial Atlanta-area roof would make a good home. Granules provide added protection, so when they begin to wear off, roof shingles can become more easily damaged and water can more easily penetrate them.

Roof Shingles Popping Up

Roof shingles are nailed down. What can happen over time is that these shingles can become loose and pop out of place or the nails can come out as well. Nails create tiny holes in your shingles, and if they go missing, then your shingles have small holes that water can more easily penetrate and cause a leaky roof. You may also see exposed nail heads, which are nails in the process of coming loose. If you notice loose nails, call Alpha Roofing for your home or business for a free inspection as soon as possible.

Cracked Roof Shingles

Cracked roof shingles are most definitely a concern, as are shingles that are curled. This often happens as your roof ages and can be a sign that you need a roof replacement service. Roof shingles also become cracked when there is a hail storm. This is why if hail hits your home or business in the Atlanta area, it’s absolutely crucial that you have your roof inspected by a professional local roofer. They can offer an assessment and see if you do, indeed, have hail damage that needs to be addressed. A good local roofer will help work with your insurance company if this is the case. Call Alpha Roofing for a free inspection on your roof today!


When it comes to damaged roof shingles, you can’t be too cautious. Since a roof is one of the more expensive parts of your home and since its job is to protect your home and its occupants, it’s super important that you don’t ignore it. By investing in regular roof maintenance and having regular roof inspections performed, you can have peace of mind when it comes to your roof and one less thing you have to think about.

If you believe you have damaged roof shingles, call Alpha Roofing for a free residential or commercial roof inspection today!

Storm Safety Tips

Storms can not only be annoying, but they can be downright scary. If you’ve ever been in your home or at the office when a violent hailstorm struck and you could hear every last piece of hail hit the roof to the point it was deafening, then you understand how storms can be troublesome. You were probably scared to look outside afterward to see the damage to your residential or commercial roof, your garden, your plants, and your car.

Alpha Roofing is a roofing contractor that serves the greater Atlanta area, including Bremen, Carrollton, Tallapoosa, Bowdon, Temple, Tallapoosa, Kennesaw, and more. We offer a wide variety of commercial and residential roofing services, including roof installations, maintenance, repairs, and replacements, as well as emergency roofing services and storm damage roof repair. Our local roofers stay up-to-date with the latest roofing trends, and we only use the highest-quality roofing materials, such as Atlas Roofing polymer-modified asphalt shingles, in order to ensure you have the best roof possible. Below, we’ll offer up some storm safety tips. Contact our roofing company for a free estimate or inspection or for storm damage roof repair today!


Be Prepared for Power Outages

If a strong wind storm hits Atlanta, or an ice storm with freezing rain rolls through, your power lines can be affected. They can blow or fall down, knocking out your power. By being prepared, you can ward off a lot of the anxiety you may feel while you wait for power to be restored. Invest in flashlights and extra batteries so you can see if it’s at night. Have a spare heating source available if possible. This means have extra wood or pellets on hand if you have a fireplace or wood or pellet stove. Stock up on canned goods and non-perishable foods, such as protein-rich peanut butter, as well as bottled water, so you can weather the storm. Have a first aid kit at the ready as well in case a window breaks and hurts someone or the like.

Predict Your Temperature Needs

If a severe storm is headed your way in the winter, it’s a good idea to turn your heat up to warm up your home before the storm hits. This way your home is warm in case the power does go off. Do the reverse for the summer. Alpha Roofing suggests that you may want to cool your home cooler than normal if a severe storm is predicted so you can stay cool in the Georgia summers. Depending on how long your power may be out, the extra warmth or coolness might not last long, but it will help. In the same vein, make sure you open your refrigerator and freezer doors as little as possible during a severe storm so that the coolness stays in. This will ensure your food does not spoil in the case of a prolonged power outage.

Don’t Let Your Guard Down After a Storm

Safety is always the number one concern during a severe storm. Downed power lines or damaged power poles that have their wires near the ground are extremely dangerous as they may be carrying electricity that can cause harm or worse if touched. You should always assume down power lines are live. You should report these to your local power company right away. You don’t want to go near these power lines. This includes pulling branches off them. Be aware of chain link fences that could be a conductor of electricity should a power line be touching it. Avoid standing pools of water after a storm, and don’t connect your generator to your home’s electrical wiring after a storm. It’s important to stay vigilant and to exercise common sense during storms.

Call For Storm Damage Roof Repair Right Away

If your office’s or home’s roof is damaged during a severe storm, it’s important to call an emergency roofer, such as Alpha Roofing near Atlanta, as soon as possible in order to get your roof inspected and a roof patch put in place so no further damage is done. Since your insurance company will be involved if you are facing storm damage to your roof, you’ll want to document all of the damage with photos and enlist the help of your local roofing company to work with your insurance company on the payment of roof repairs or a replacement if necessary.

You’ll want to choose a reliable, local roofer who can accomplish your emergency roof repairs in a timely and efficient manner, so you can begin to recover from severe storm damage to your home or business. While no one enjoys having storm damage, it can make a big difference in your experience if you partner with a trustworthy roofing contractor such as Alpha Roofing for your hail damage roof repairs. Call us for a free estimate today!


Storms are an inevitable part of life. While most are more annoying than troublesome, odds are, you will face at least one in your lifetime that will cause severe storm damage to your home and necessitate a call to a local roofing company for storm damage roof repair. Whether your roof is leaking, a hole has been punctured, or you have missing shingles on your roof, we can help. Our expert local roofers have years of experience in helping Georgia homeowners and business owners repair their roof and be back on their way. With our emergency roof repair services, you can call us day or night to ensure you are safe from the elements and from further damage to your building. In addition, we offer roofing financing, so even if you are unprepared financially for a roof repair, we can help. Of course, we’ll work with your insurance company every step of the way to ensure you are adequately covered for the emergency roof repair service.

Alpha Roofing is a full-service local roofing company. We serve a wide area, including Bremen, Carrollton, Tallapoosa, Bowdon, Temple, Tallapoosa, Kennesaw, and more. Our mission is to offer affordable roofing that you can be proud of, that will make your home shine, and that will cause you little trouble for decades. We only partner with the best roofing manufacturers in order to ensure you are getting the most value for your dollar. We offer polymer-modified asphalt shingles through Atlas Roofing that offer high wind-resistance and a limited lifetime warranty. Whether you need an emergency roofing service or you are interested in roofing maintenance for your home or office, give our friendly local roofers a call for a free estimate today!

What You Should Do If a Tree Falls on Your Home



Mother Nature is whimsical. Despite all of our high-tech, weather-predicting tools, meteorology is still a science based on our best guess. The reality is that severe weather can hit the metro Atlanta area at any time, and the only true way to be ready is to be prepared as best you can. Usually, this entails having the best new roof installation and enlisting in regular roof maintenance for your home or office building. Still, even if you’ve done everything you can to protect your roof, damage can still occur from severe storms, such as hail or wind damage. Occasionally, a tree can fall on your roof and cause major roof damage as well.

Alpha Roofing is a roofing contractor that serves the metro Atlanta area, including Bremen, Carrollton, Tallapoosa, and Bowdon. We offer both residential and commercial roofing services. From roof repair and installation to roof replacement and maintenance, our expert team can help. We also offer emergency roof repairs, so when a sudden storm strikes, your needs will be covered. Below, we’ll take a look at what you should do if a tree falls on your home or office during a severe storm. Call Alpha Roofing for 24-hour emergency storm damage repair today!



If a tree hits your home, the first thing you should do is ensure your family and pets are safe. Then, it’s imperative to evacuate the home immediately so that you can assess the damage. Trees can weigh hundreds of pounds, and a big tree falling on your home can cause severe structural damage that you cannot see. This could put your home or office space at risk of a roof collapse. Storms often arise in the middle of the night, so if it’s dark outside, be extremely careful when exiting. The electricity may have been knocked out when the tree fell, so be wary of any downed power lines in your area.

Call 911

Once outside, be sure to call emergency services. This is especially important if the tree did take power lines with it. Downed power lines are an immediate threat to your safety due to the risk of electrocution, and the sooner emergency personnel and the power company can get to your home, the sooner everyone in your neighborhood will be safe. Once outside, you will have a better view of the damage; however, even a small tree can do severe damage if it hits your home the right way. Wait to re-enter your home until after help has arrived. You may want to shut off gas lines as well in case damage was done there.

Call Your Insurance Company

You’ll want to alert your insurance company right away. They will need to send out an insurance adjuster in order to inspect the damage to your home so that you can get the money you need for emergency roof repairs. Most likely, the damage to your home or office building and roof will be covered. It’s always a good idea to take photos of damage done to your home anytime you are submitting a homeowners insurance claim. However, if the tree was a fall hazard before, such as it was dead or rotten, you may receive less if you had prior knowledge of the hazard. A professional roofing company can work with your insurance agency to ensure you get the most insurance money. Call Alpha Roofing today!

Call for Tree Removal, Contractor Services, or a Local Roofer

You’ll want to call your local tree removal company in order to remove the tree safely from your home. Sometimes, you may have to wait until after an insurance adjuster has visited your home to remove the tree for insurance purposes. If this will be a few days, you’ll want to ensure no further damage is done. Depending on the extent of the damage to your home, you may have to call a local contractor to shore up any walls or board up windows. Call your local roofer as well who can offer up an emergency patch so no more water gets into your home via the roof. Tree removal should be covered by your homeowners insurance as well, so make sure you do your due diligence when hiring a tree removal company who will work with your insurance company.

Call Your Local Roofing Contractor

Once the shock has worn off that a tree has hit your home, everyone is safe, and your insurance company has been alerted, you can now start getting estimates for roof repair. You may have more damage than just to your roof to contend with, but, most likely, your roof will definitely need a repair. Plus, they will be able to fully assess the extent of the damage (including any structural damage) and can give you a good estimate of cost and timeframe.

Alpha Roofing offers free roof estimates in the Atlanta area. We will be more than happy to get you a free estimate and submit that to your insurance company for you. As an emergency roofer, we can come to your home at any time, as we understand that this can be affecting your entire life, especially if you are unable to stay in your home because of it. We can also perform an emergency roof patch so no more damage is done to your home. We can also board up windows and ensure your home is secure.


It can seem overwhelming when damage is done to your home. While a car accident is not fun to deal with, when the place that you live is impacted, it’s doubly unsettling. However, when you take the process one step at a time, soon work can begin, and your home or office building will be as good as new once again.

Alpha Roofing offers the best roofing services in Bremen, Carrollton, Tallapoosa, Douglasville, Temple, Bowdon, and more. Our local roofers have years of experience in residential and commercial storm damage roof repair, including fallen trees. We offer emergency roofing services so we can help you get your home or office usable again. If the damage is extensive, we offer roof replacement services as well. We have partnered with the best roof shingle manufacturer, Atlas Roofing, in order to bring you an asphalt polymer roof shingle engineered to last. Featuring Scotchgard protection to guard against algae, high-wind resistance technology, a Class 4 impact rating, and a lifetime warranty against manufacturer defects, we’re sure you will love the variety, strength, durability, and color options available.

Alpha Roofing understands that a roof is a necessity to your home or office space, and by investing in the best, you don’t have to worry when a severe storm hits. We offer a 100% satisfaction guarantee on our craftsmanship so that you can rest assured that you are getting the highest-quality roofing materials installed professionally at affordable prices. Whether you need a new roof, need to replace an old roof, or you are just looking for a roof maintenance appointment, give us a call today. Call our Atlanta-area roofing company for a free inspection or estimate today!

Why Winter is the Perfect Time for a Roof Repair alpha roofing atlanta

Why Winter is the Perfect Time for a Roof Repair

Living in Georgia, we really can’t complain much about winter temperatures. While you couldn’t exactly call them mild, they are tame enough to where you’re not freezing cold all the time. With the average daytime high being in the low to mid-50s and the nighttime low being in the low to mid-30s, Georgia is tolerable during the winter. Bearing this in mind, wintertime is the perfect time for roof repairs for many reasons and it’s most definitely something you should consider for your home or office.

Alpha Roofing is a local roofing contractor that serves the metro Atlanta area with residential and commercial roofing services, including roof repairs. We have years of experience helping people have beautiful roofs that not only protect their home or office space, but also add aesthetics to their property and to their lives. From new roof installation to roof maintenance, our local roofing company can help. Below, we’ll go over reasons why you should consider a roof repair in the winter. Contact our team to get started today!


The Weather

Asphalt shingles can be installed in any type of weather, even when it’s raining. While a few extra precautions need to be taken, such as the use of fall equipment if roofs are icy and wearing more layers, the roofing materials do quite well. The only difference is in the time it takes for the sealant to dry on the roof shingles. For this reason, you may expect your local roofers to be around your home for a day or two longer than in the summer months, but for most homeowners and business owners, this is not a problem. In addition, some roof warranties may require the use of extra nails during the summer, which could extend the time it takes for a roof repair or installation as well.

Not as Busy

Winter is the slow season for most roofing companies, which means you should have no problem getting your roof shingles repaired in a jiffy. This is great in case a huge winter storm is predicted to roll through and you suspect you may have a roof leak. Alpha Roofing serves the greater Atlanta area, including Bremen, Carrollton, Tallapoosa, and Bowdon with exceptional roof repair services. Call us for a free estimate or inspection today!

May Get Great Financing and Roof Deals

Similar to the end of the year deals with most products, roofing materials may be cheaper as well, especially if a new roof shingle is coming out in the new year. Plus, due to the slowdown in roofing, there is more supply and less demand, driving prices down. This can be a significant savings for you. Also, special financing deals may be had due to the slowdown in building. Warranties on new roofing materials remain in effect no matter what the season may be.

It Just Can’t Wait

Many people get stuck in the mindset that roof repairs can wait. After all, what’s a few missing shingles when your roof has hundreds of them? In reality, missing shingles, holes, loose flashing, and a sagging roof are invitations for more trouble to come. Missing shingles and holes lead to roof leaks, which can cause major damage inside your home. Loose flashing, especially around your chimney, is an open invitation for critters to take root. A sagging roof is a red flag that water damage has already occurred and needs to be rectified immediately. Thus, no matter what season, if you suspect roof damage and major roof damage that could be an emergency repair, call Alpha Roofing in the Atlanta area. We can get your residential or commercial roof repaired no matter the weather or temperature outside.


Winter is a great time of year to get all of your roof maintenance and tasks done. The weather in the Atlanta region is perfect for a new roof, roof repairs, or for your annual roof maintenance. You don’t have to worry about an inferior roof repair job because of the weather. Our experienced local roofers understand the unique challenges the weather brings, and we’ll ensure your residential or commercial roof is up to par. Call our local roofing company near Temple, Bowdon, and Carrollton today!

atlanta storm damage roof repair alpha roofing

Atlanta Storm Damage Roof Repair

Come what may, Alpha Roofing & Construction is your local roofing company in times of need. When you’ve had storm damage to your home or business, Alpha gets you back on track in no time!

Few things have as much immediate impact on the health and status of your roof as violent storms. Truly violent storms can have immediate impact on your home roof or commercial roofing. And in the aftermath of storms, the damage can continue to escalate. Unattended storm damage roof repair needs can drain your wallet, and make your home or business uninhabitable. If you’ve had storm damage, and you need roof repair or total roof replacement, don’t hesitate! Call the professionals from Alpha Roofing and Construction. Our experts are trained to help guide you through every part of the storm damage roof repair process. From temporary patching of your storm damaged roof, to helping guide you through the insurance claims process, to complete repair or restoration of your home or business roofing, Alpha is there.

What Effect Can the Elements of Stormy Weather Have on Your Roof?
Wind Damage – Even the mildest thunderstorms produce at least one burst of straight line winds. Heavier thunderstorms produce multiple bursts. These bursts are significant not just because of the speed of the winds, but because of the direction from which they attack your roof. High-speed, straight-line winds can cause roofing shingles to come completely off, be lifted from their foundational surface, or even lose their granules. Lost shingles are easy to spot, but other forms of roof damage may ultimately be just as harmful to your roof. Wind Damage? Call Alpha Roofing!

Hail Storms – In the South, as well as other parts of the country, Hail brings untold damage to all our exposed possessions. Even small sized hail can break glass, dent cars, or damage your home or business’s roofing. While it’s unlikely that hail storms would produce the kind of hail that would penetrate a well-built roof, the constant pounding from hailstones can cause damage to granules, and the foundation of your shingles. Hail can also dent each affected shingle, and can cause roof valleys or other problems. If you need roof repair from Hail damage, call Alpha Roofing!

Torrential Rain – Torrential Rains will expose any weaknesses in your Home or Commercial Roofing quicker than almost any other element. When rainwater sees a weak spot in your roof, it will totally exploit that spot. Rainwater can also pool in certain spots on your roof, and erode the foundational sections of your shingles, erode granules, or soak the other materials of your roofing until they are damaged and leaky. If you’ve encountered heavy rains, and feel like you have roofing damage to your home or business, Alpha Roofing is your #1 advocate for storm damage roof repair.

Trees & Limbs – One of the indirect effects of heavy storms can be broken limbs and fallen trees. The same trees that have offered shade for years, and helped you keep costs down, will suddenly become all-out assailants on your home or business. Trees and tree limbs can smash through roofs entirely, or damage shingles and foundational structures well beyond the point of function. If you’ve had tree damage from storms, and you need roof repair, call Alpha Roofing!

Lightning – They say that lightning never strikes the same place twice. Whether or not this is true, lighting can plow right through your roofing. We do know that lightning is often attracted to a source of conduit, so if you have an old television antenna, metal casing around a chimney, or other sources of exposed metal on your rooftop, lighting could be drawn right to your roof’s most sensitive areas. However lighting damages your roofing, Alpha Roofing can help you recover!

atlanta roof repairs alpha roofing

Atlanta Roof Repairs

Alpha Roofing and Construction Is Here for Your Roof Repair Needs!

Sometimes it’s obvious that you need roof repair for your home or business. Gushing water in your living room every time there’s a rainstorm is a pretty clear indicator that you need Roof Repair, or perhaps even Total Roofing Replacement. Unplanned Skylights are also another pretty clear indicator that something isn’t quite right with your roofing, and you might need expert roof repair. But other signs are a little more subtle, and you may not spot current or potential roofing problems quite as easily. If you think you might need Roof Repair on your Metro Atlanta home or business, don’t wait around until the problem is too bad to fix! Call Alpha Roofing and Construction immediately if you think you might need Residential or Commercial Roof Repair. We offer FREE Estimates and FREE Roof Inspections.

Contrasting Obvious vs. Subtle Signs of Necessary Roof Repair

There are a few signs of necessary Roof Repair you can see from the ground. Missing shingles are pretty easy to spot. You might even be able to see obvious Roof Valleys, sagging sections, or discoloration on your roof parts. Other signs might not be easy to spot, even if you happen to be on your rooftop (which we DO NOT recommend). A Roof Assessment Expert, like the Pros from Alpha Roofing and Construction, can spot a lot of present and pending situations on your roofing structure that could be causing you immediate problems, or that might cause major problems down the road if left unattended. Call Alpha Roofing and Construction today! We can help you determine your Roof Repair needs!

Not-So-Obvious Signs You Might Need Roof Repair for Your Home or Business

Worn out sections around your chimney, piping, or ventilation could be a clear indicator of roof repair needs. Wet spots that linger after rain, whether on top of or underneath your roofing shingles, might be telegraphing potential problems. If certain shingles are dirty, wet, or darker than adjacent shingles, you might have a situation where those shingles are locking in moisture. Another subtle sign of Roof Repair needs that you might not expect could be the inability to get control of your climate control costs and energy bills. If your HVAC is blowing all day and night, and you can never get comfortable, the problem might not be with your HVAC unit. You might actually need Roofing Repair from experts who know what they’re doing. There are tons of other signs that you might need Roof Repair for your home or business. Alpha Roofing and Construction can help you understand the total health of your roof, and if you need Roof Repairs.

Roof Repair Needs Escalate After Storm Damage – Alpha Roofing Can Help Every Step of the Way

Storm Damage to your Residential or Commercial Roof may leave obvious damage. If a tornado, hurricane, or other major storm have ripped off sections of your roof, or damaged individual groups of shingles, you need Roof Repair! Major Storm Damage can leave you with Roof Repair needs that are immediate, and may take vital precedence over all your other repair needs. After major storm damage, many home or business owners don’t quite know what to do, or who to call. It’s amazing that in circumstances like post-emergency storm recovery, many homeowners and business owners feel like the authorities are not always on their side. No one wants to go through major storm damage and immediately be met with opposition from the very institutions that are supposed to be helping us navigate through recovery and restoration. Thankfully, there are people like your friends from Alpha Roofing and Construction around to help you and your family pick up the pieces from catastrophe. We’ve spent years helping people not only restore their home or business, but we’ve helped people with the painstaking insurance claim process. When we say we’re here for you in any circumstance, we mean it! Alpha Roofing and Construction is firmly on your side! Call Alpha Roofing today!

Code Upgrades

Have recent building code upgrades knocked your home roof outside the scope of the manufacturer’s warranty? Alpha Roofing can help get you back to compliance, and maybe get your insurance to pay for it!

Alpha Roofing Helps You Stay Compliant, Longer.

If you’re one of the forward-thinking individuals who chose to invest in Building Code Upgrade coverage inside your homeowner’s insurance policy, you have no fears of how to pay for upgrades to your home roofing when the building codes change. Unfortunately, many homeowners might not even know that building codes have changed, and potentially knocked their home roof out of warranty. But did you know that many insurance agencies will quite often pony up for the upgrades you need to make in order to keep your shingles or your roofing system under warranty coverage? Why would they do this? Aren’t insurance companies notorious for never wanting to pay for ANYTHING?

Catastrophic Loss Vs. Partial Replacement

If you have encountered catastrophic loss, some insurance companies will allow you to work new code upgrades in with the roofing replacement, but sometimes this takes real effort. Most Homeowner Policies don’t include code upgrades without the advent of a disaster event. If you don’t have the right professional on your side, you could lose these negotiations with your provider. But with the experienced pros from Alpha Roofing, you will absolutely get the highest dollar amount for your new roof from your insurance company. Without code upgrade coverage, your total costs of roof replacement could be 30-50% higher. Most roofers don’t take time to include code upgrades in the initial negotiations with your insurance company. But Alpha Roofing will.

Insurance and Code Upgrade – How Does it Work with a Writer?

While it is normally true that they don’t like to pay out unless they absolutely have to, the Insurance Company’s position can be understood very simply: if it’s less expensive to pay for your code upgrades than it would be to pay for your roofing materials out of warranty, they are far more likely to negotiate with you. Roof decking, metal drip edge roofs, and water valley shields are common recent code upgrade victims for many Georgia homeowners and business owners. It’s also important for a roofing contractor to be aware, as well as your insurance company, that repairing or replacing your home roof with “similar materials,” or “materials of like quality,” instead of using approved products, might void your entire roofing system’s warranty.

If you have questions regarding recent code upgrades where you live or work, and how certain changes might affect your manufacturer’s warranty, Alpha Roofing is here to help answer any questions you might have. We can even work with your Insurance Company to see if your code upgrades could be paid for inside the scope of your Homeowner’s Insurance Policy. Call or contact our professionals today, and schedule a FREE on-site assessment of your home roofing needs.

ACV vs RCV alpha roofing temple

ACV and RCV Policy Differences

Understanding how ACV and RCV coverage works, and knowing what you have, can be a huge difference maker for you and your family.

What Are the Most Basic Differences Between ACV and RCV Homeowner’s Coverage?

At the most basic level, ACV stands for Actual Cash Value, while RCV stands for Replacement Cost Value. While an ACV policy might be more affordable in the short run, a homeowner’s policy with an RCV endorsement (upgrade) will likely far outweigh the total coverage capacity of an Actual Cash Value policy.

Why does an RCV policy offer more coverage than ACV? Simple. Depreciation costs.

ACV policies limit the risks for the insurance company and reduce the maximum amount the insurance company is obligated to spend towards replacing your roof by depreciating the value due to the roof’s age. When you buy a new home or have a recently replaced roof this could seem reasonable at the beginning of the policy period, but soon the amount available to replace your roof becomes insufficient as the actual value of the roof depreciates over time.

RCV policy endorsements do a better job of putting the interests of the homeowner first by guaranteeing full, like-new, replacement regardless of the age of the roof when disaster strikes. (There is usually a maximum lifetime total limit to how much the insurance company is liable to cover—most often no more than the appraised value of your home.)

ACV vs RCV Scenarios – Which Coverage Is Better for Your Family?

Let’s say that two neighbors moved into identical new homes in 2005 with roofs guaranteed for 30 years. They both purchased homeowner’s insurance from the same insurance company. Fifteen years later, a tornado ripped the roof off both houses in 2020, and they are each facing $20,000 in roof replacement costs.

The first neighbor saw a way to save 10-20% every year by purchasing a homeowner’s insurance policy using the Actual Cost Value (ACV) valuation method. Just for simplicity sake, let’s say they spend $600 on their yearly homeowner’s premiums.

The 2nd family understood the long-term value of an insurance policy with a Replacement Cost Value (RCV) endorsement and were willing to pay an additional 20% every year for their policy to take advantage of significantly better results in the case of a catastrophe. Their hypothetical policy costs $720 per year with full roof replacement included.


Family #1

Yearly Premium – $600

Coverage – ACV

2020 Roof Costs – $20,000

Insurance Deductible – $1,000

Insurance Payout – $9,000

Total Out-of-Pocket – $11,000

Family #2

Yearly Premium – $720

Coverage – RCV

2020 Roof Costs – $20,000

Insurance Deductible – $1,000

Insurance Payout – $19,000

Total Out-of-Pocket – $1,000

The ACV policy holders would have saved around $1,800 or so in yearly policy costs. But when the insurance companies started their valuation process, they would be up the creek without a paddle. Depreciation costs over 15 years on a roof with a 30-year lifespan would be 50% or more. When you subtract that amount from the originally estimated costs ($20,000), you’re only sitting on $10,000 of roof replacement money. Subtract the deductible, and you’re down to around only $9,000 from the insurance company.

But the RCV policy holders would have quite a different outcome, due completely to the fact that their policy calls for Replacement Cash Valuation. It ignores any depreciation costs for replacing the roof. Their policy covers the entire $20,000 cost of replacing their home roof, minus the deductible, of course. So even with a $1k deductible, the RCV family has $19,000 in hand to replace their home roof. You could definitely say that a $19k payout is better than $9,000 payout, and well worth the extra $1,800 in policy premium costs over the span of 15 years.

For any questions about ACV vs RCV, your homeowner’s insurance policy, or any other roofing questions, call or contact your friends from Alpha Roofing. We’ve been serving our friends and neighbors in Metro Atlanta and West Georgia since the very beginning. Call today, and see what we can do for you!

4th of July Risks to Your Roof

4th of July Risks to Your Roof

When you think of the 4th of July, you might think of hamburgers and hot dogs on the grill, a dip in the pool and, of course, fireworks. If you were a roofing contractor, like Alpha Roofing & Construction of Atlanta, you might be worried about what some of those fireworks could do to roofs in your area.

Every year bottle rockets and other types of fireworks that are set off as part of somebody’s backyard celebration end up landing on roofs in Temple, Douglasville, and other western Georgia communities. And every year, some of those fireworks cause house fires. Below, Alpha Roofing will offer up some tips on how to keep your roof safe from fireworks during the Fourth of July holiday. Call us for a free roof inspection or estimate today!


  • Don’t set fireworks off near your home or other buildings. Roof fires from fireworks are caused by stray sparks that land on your roof. One way to eliminate this risk is to be cognizant of where you are letting off fireworks. If you choose to light your own fireworks, choose an open field, preferably one that is mainly dirt, away from any structures that may burn.
  • Trim your trees’ branches. A tree branch, especially if it’s been a dry season, can catch fire from a stray spark as well. If a low-hanging tree branch catches fire, this can quickly spread to your home’s roof. Alpha Roofing recommends you trim your trees before the Fourth of July holiday.
  • Clean your gutters. Gutters can be full of organic matter like dead leaves and small twigs that can catch fire quite easily from a stray spark. A fire started with this perfect kindling will spread like wildfire (pardon the pun). Clean your gutters before this festive holiday rolls around.
  • Don’t watch the fireworks show from your roof. This is just a bad idea all around. Not only can someone get hurt while climbing up to your roof to watch the fireworks, but most people are inexperienced with walking on roofs, so the odds of damage being done to your roofing material is great.


The Fourth of July is one of the best holidays. Not only are you celebrating the freedoms you enjoy every day in this great country, but you also can enjoy the day with friends and family, have a great BBQ, and see beautiful, gorgeous fireworks as well. You can have fun and stay safe by following the above tips.

Alpha Roofing serves the greater Atlanta area, including Bremen, Carrollton, Tallapoosa, and Bowdon, with the best residential and commercial roofing services, such as roof repairs, installations, replacements, and maintenance. We offer a 100% satisfaction guarantee, a professional and courteous customer experience, and the highest-quality roofing materials to last for decades. We also offer exterior services and gutter replacements. Be safe during the Fourth of July, and call us for your next roofing service today!

With Unpredictable Weather You Need a Roof You Can Count On

With Unpredictable Weather You Need a Roof You Can Count On

If there’s one thing you can say about the weather in the Atlanta area, it’s that it IS unpredictable. All of us at Alpha Roofing get it – we’ve been handling the roofing needs of West Georgia homeowners and businesses for years. We could have a team from our company on a roof in Douglasville and another roofing team on a roof in Temple, and if they looked up, it’s like they’d be looking at a different sky!

These days, it seems like the unpredictability of the weather is not the only thing we have to worry about. It seems like Mother Nature’s moods are more extreme than ever. One day it’s record heat; the next we’re worrying about a flash flood or devastating winds.

The Forecast for Your Roof 

The only way to be prepared for the unprepared – as well as the unprecedented – is to be prepared. The last thing you want is to discover you have a problem with your roof when the rain is coming down by the bucket full or the wind is whipping the trees – and just about everything else in sight. Before a storm is bearing down on your residential or commercial property, you should consider having your roof inspected. 


Interior Inspection

Most professional roofing companies begin their roofing inspection inside your home or commercial building. They will visit the attics of homes and check for any signs of damage to your roof, rafters, insulation, and more. They will check for any signs of roof leaks or critters. Your local roofer will inspect your roof for proper ventilation and check your roof’s vents. They will look for classic signs of roof damage, such as sagging, mold, or wet spots.

Exterior Inspection

Once the interior of your roof has been inspected, your local roofer will head to the outside, examining every square inch of the exterior of your roof. They will look for any signs of damage, such as missing shingles or granules in your yard. They will check for roof leaks and inspect the flashing, fascia, and soffits. In essence, every part of your roof will be combed over, including your gutters. 

Quality Inspection

Alpha Roofing also uses this opportunity to check for any structural problems as well. This would include any problems in the original workmanship of your last roofing installation. We ensure your roofing underlayer looks good, your shingles are aligned, and that there are no areas for potential leaks around your vents, skylights, chimneys, or other openings.


Alpha Roofing has years of experience inspecting, repairing, and installing residential and commercial roofing systems in the Atlanta area, including Bremen, Carrollton, Tallapoosa, and Bowdon. From roof repairs to emergency storm damage service, our team can help you no matter your needs. We offer a 100% satisfaction guarantee on all of our roofing services. If you’ve noticed a roof leak or you are interested in a free estimate for a roof replacement or roof inspection just for peace of mind, contact us today!